Privacy Policy

1. Scope

This Privacy Policy explains how BuildWiseAI LLC (“NORTH,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects information when you use the NORTH mobile application, related websites, and support services (the “Service”). NORTH is a personal planning and growth application built around planning, reflection, guided learning, and user-confirmed actions.

This policy does not replace the privacy policies of Apple, Google, or other third-party providers. When you use Apple Sign In, Google OAuth, App Store or Google Play purchases, device permissions, or linked third-party services, those providers may process information under their own terms and policies.

2. Information We May Process

2.1 Account and preference information

This can include your email address, display name, account identifier, sign-in provider, language, theme, Captain personality, notification preferences, and other profile settings. NORTH supports sign-in methods such as Apple Sign In and Google OAuth; NORTH does not require us to receive your Apple or Google password.

2.2 Planning, reflection, and growth information

This can include your Big Thing, tasks, habits, calendar plans, wins, gratitude entries, journal notes, Compass answers, daily ritual check-ins, Journey milestones, Growth Path assessments and progress, program enrollment and completion data, and user-confirmed Captain actions.

2.3 Read With Captain and Knowledge Vault information

If you choose to use reading features, this can include book-title and author details, text that you provide, notes, key ideas, lessons, quizzes, personal applications, Reading Plans, and links to goals, tasks, habits, reminders, or Growth Paths.

NORTH may process a book cover, page image, screenshot, or other user-provided image to identify a book, run OCR, or explain user-provided content. Raw page scans and raw cover images are not retained as permanent user content by default; NORTH is designed to save structured lessons, notes, and actions instead. You must submit only content that you own or are authorized to access. NORTH does not use a book-cover scan to provide or reconstruct the complete text of a copyrighted book.

2.4 Captain, voice, and image interaction information

This can include text prompts you send to Captain, Captain responses and action proposals, voice recordings that you submit for transcription, related transcriptions, and images that you submit for book recognition or OCR. NORTH processes AI requests on the server side. Captain proposes actions for you to accept, edit, or reject before NORTH changes a task, habit, reminder, or calendar item.

Raw voice recordings are used temporarily to provide transcription and are not retained as permanent user content by default. Images submitted for OCR or book recognition are processed server-side and are not retained permanently by default. Technical, security, or abuse-prevention logs may be retained as described below.

2.5 Financial Clarity information

Financial Clarity may process financial information you choose to enter, such as income, expenses, debt, savings, goals, or reflections. It is an educational planning feature only. It does not provide personalized financial, tax, legal, credit, debt, or investment advice, and you should not use NORTH as a substitute for a qualified professional.

2.6 Optional NORTH Together information

If you opt in to NORTH Together, we may process connection details, invitations, shared goals, encouragements, accountability check-ins, and other information that you choose to share. NORTH Together requires explicit consent. You can manage sharing permissions, withdraw from sharing where available, block users, and request deletion of your account data.

2.7 Purchase and subscription information

When you make a purchase, Apple or Google processes your payment method. NORTH does not receive your full payment-card number. We may receive and process subscription tier, transaction status, product identifier, purchase or restoration status, and entitlement information through our subscription-management provider so that we can provide paid features and restore eligible access.

2.8 Device, usage, and diagnostic information

This may include device type, operating-system version, app version, locale, timezone, push-notification token when enabled, feature interactions, session or screen activity, website analytics, and technical logs needed to operate, secure, diagnose, or improve the Service. NORTH does not sell personal information or use personal information for cross-app or cross-site behavioral advertising.

3. How We Use Information

We use information to provide and maintain NORTH; authenticate your account; preserve your preferences and user-owned content; provide Captain, reading, planning, calendar, program, and reflection features; process purchases and enforce entitlement limits; send notifications you enable; respond to support requests; secure the Service; prevent abuse; comply with law; and improve service reliability and product quality.

Where required by applicable law, NORTH relies on contractual necessity to deliver requested features, consent for optional permissions or sharing, legitimate interests for security and service improvement, and legal obligations where applicable.

4. How We Share Information

We do not sell or rent your personal information. We may share information only as needed with service providers that help NORTH operate the Service or where law requires it.

We may also disclose information when required by law, to protect the rights, safety, or security of NORTH and users, or as part of a merger, acquisition, financing, or asset transfer, subject to applicable law.

5. Data Retention

We retain account, planning, reading, Knowledge Vault, program, and other user content while your account is active or as needed to provide the Service. We retain raw voice recordings and raw page-scan images only temporarily for the requested processing flow and do not retain them as permanent user content by default.

NORTH may retain security or AI usage logs for up to 90 days for abuse prevention and service reliability. Aggregated or de-identified analytics may be retained for up to 12 months, subject to applicable law and verified production configuration. Push-notification tokens are retained until you disable notifications, they become invalid, or you delete your account.

When you request deletion, we may verify your identity and aim to complete the request within 30 days, except where retention is required by law or necessary to resolve security, fraud, or accounting matters. Deleting your NORTH account does not cancel a subscription through Apple or Google; you must cancel it through the applicable store account.

6. Your Choices and Rights

Depending on where you live, you may have rights to access, correct, export, delete, restrict, or object to certain processing of your information, and to withdraw consent for optional processing.

You can update many preferences in NORTH. You can disable push notifications in your device settings or NORTH Notification Settings. You can manage optional NORTH Together sharing through the related consent and sharing controls. To request access, correction, export, or deletion, use the in-app Profile → Settings → Delete Account path where available or contact privacy@buildwiseai.cloud.

EEA/UK residents may have additional rights and may complain to an applicable data-protection authority. California residents may have rights under applicable California privacy law. NORTH does not sell personal information or share it for cross-context behavioral advertising.

7. Security

NORTH uses reasonable technical and organizational safeguards intended to protect information, including encryption in transit, access controls, authenticated ownership checks, and server-side processing for Captain AI. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International Transfers

NORTH and its providers may process information in the United States and other countries. Where required, we use appropriate safeguards for international transfers.

9. Children

NORTH is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to NORTH, contact privacy@buildwiseai.cloud.

10. Changes to This Policy

We may update this policy when NORTH’s practices, features, or legal requirements change. For material changes, we will provide notice through the Service or another appropriate method before the change takes effect where required by law. The effective date at the top of this policy identifies the current version.

11. Contact

BuildWiseAI LLC
Massachusetts, United States
Privacy: privacy@buildwiseai.cloud
Support: support@buildwiseai.cloud

For questions about App Store or Google Play subscriptions, you must manage cancellation through the applicable store account.

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